Browse by Journal Title

Hashim, Haslinda and Raja Yusof, Raja Nerina and Hussin, Siti Rahayu and Abdullah, Aman Asnida (2023) Customer-driven marketing strategy at Era Fabrique Sdn. Bhd. Asian Journal of Case Research, 12 (2). 45 - 56. ISSN 1985-4579

Raja Yusof, Raja Nerina and Hussin, Siti Rahayu and Hashim, Haslinda and Che Kadir, Che Nurul Khairunnisa and Mustafa, Muhamad Tajudin (2023) Do the Math, please! Asian Journal of Case Research, 12 (2). pp. 57-73. ISSN 1985-4579

Mohd Said, Ridzwana and Senik, Rosmila (2014) Dealing with Hajj costs: the challenges. Asian Journal of Case Research, 7 (3). pp. 15-32. ISSN 1985-4579

Abd Rahman, Azmawani and Hussin, Siti Rahayu and Abdul Latiff, Ahmed Razman (2014) Private hajj package: agency management at Tabung Haji. Asian Journal of Case Research, 7 (3). pp. 1-14. ISSN 1985-4579

Hussin, Siti Rahayu and Abd Rahman, Azmawani and Abdul Latiff, Ahmed Razman (2014) Service quality and technology for performing Hajj. Asian Journal of Case Research, 7 (3). pp. 33-46. ISSN 1985-4579

Zawawi, Dahlia and Raja Yusof, Raja Nerina (2014) Tabung Haji research and development (R&D): initiating best practices. Asian Journal of Case Research, 7 (3). pp. 47-64. ISSN 1985-4579

Raja Yusof, Raja Nerina and Zawawi, Dahlia (2014) Tabung Haji's global standards for hajj management. Asian Journal of Case Research, 7 (3). pp. 65-76. ISSN 1985-4579

Salleh, Rosli and Law, Ai Ling and Ibrahim, Saadiatul (2014) To fight or fly: Law Brothers auto accessories. Asian Journal of Case Research, 7 (1). pp. 57-71. ISSN 1985-4579

Abu Kasim, Nor Aziah and Muhamad Sohaimi, Muhamad Hishamuddin (2014) The defaulted sukuk. Asian Journal of Case Research, 7 (2). ISSN 1985-4579

Abd Rahman, Azmawani and Mohd Ishan, Zahira and Tang, Joyce (2013) Beyond your cup of tea. Asian Journal of Case Research, 6 (spec.). pp. 81-93. ISSN 1985-4579

Hussin, Siti Rahayu and Hashim, Haslinda (2013) Econsave Cash and Carry Sdn Bhd. Asian Journal of Case Research, 6 (spec.). pp. 51-59. ISSN 1985-4579

Tee, Keng Kok and Tiong, Hooi Gi and Chong, Chiao Wei and Ng, Siew Imm (2013) Fight or flight: the importance of team work, leadership and human governance. Asian Journal of Case Research, 6 (2). pp. 63-72. ISSN 1985-4579

Said, Mohd Fuaad and Adham, Khairul Akmaliah and Muhamad, Nursaadah and Md. Ramli, Raudha (2013) Granulab: commercializing GranuMas. Asian Journal of Case Research, 6 (2). pp. 73-92. ISSN 1985-4579

Hussin, Siti Rahayu and Hashim, Haslinda and Wang, Yaw Siong (2013) Jaya Tuition Centre. Asian Journal of Case Research, 6 (1). pp. 21-34. ISSN 1985-4579

Hashim, Haslinda and Hussin, Siti Rahayu (2013) Losing at the home ground? Asian Journal of Case Research, 6 (spec.). pp. 95-108. ISSN 1985-4579

Saleh, Rosli and Loh, Hong Wuh (2013) Moving forward: power house marketing Sdn. Bhd. Asian Journal of Case Research, 6 (1). pp. 35-48. ISSN 1985-4579

Mohd Ishan, Zahira and Abd Rahman, Azmawani and Teh, Titan (2013) Rooted shoes. Asian Journal of Case Research, 6 (spec.). pp. 19-34. ISSN 1985-4579

Hashim, Haslinda and Mohamat Din, Nurakmalina (2013) What next? Asian Journal of Case Research, 6 (2). ISSN 1985-4579

Ho, Jo Ann and Ng, Siew Imm and Tee, Keng Kok (2013) The secret behind EURO chairs success. Asian Journal of Case Research, 6 (spec.). pp. 61-72. ISSN 1985-4579

Hussin, Siti Rahayu and Hashim, Haslinda and Wong, Yin Siew and Busu, Ruhana (2012) Kuang Ming Packaging Industries Sdn. Bhd. (KMPI). Asian Journal of Case Research, 5 (1). pp. 29-38. ISSN 1985-4579

Abdullah, Amalina (2012) The MCTG bank's fraud case: does anyone matter? Asian Journal of Case Research, 5 (1). pp. 39-48. ISSN 1985-4579

Adham, Khairul Akmaliah and Said, Mohd Fuaad (2011) DiGi.Com: strategies for capturing market share. Asian Journal of Case Research, 4 (1). pp. 19-56. ISSN 1985-4579

Zawawi, Dahlia (2011) Food for thought. Asian Journal of Case Research, 4 (2). pp. 105-116. ISSN 1985-4579

Senik, Rosmila and Mat Daud, Zaidi and Mohamed, Zainal Abidin and Zubir, Mohamad Shahnaz (2011) Golden Hope Plantations Berhad: which project to invest? Asian Journal of Case Research, 4 (1). pp. 1-18. ISSN 1985-4579

Abdul, Mohani and Hashim, Haslina and Mahadi, Ahmad Marwan and Muftar, Siti Raihan and Shukor, Farhah Izzati and Othman, Amanina Awis and Rajendran, Parthiban (2011) Lyn Bakery, Kafe & Katering. Asian Journal of Case Research, 4 (1). pp. 57-62. ISSN 1985-4579

Lau, Yeng Wai and Ng, Siew Imm (2011) A business opportunity or dilemma? Asian Journal of Case Research, 4 (2). pp. 95-104. ISSN 1985-4579

Mohd Ishan, Zahira and Ab Rahman, Rozanah (2011) The concessionaire's dilemma. Asian Journal of Case Research, 4 (1). pp. 81-94. ISSN 1985-4579

Abd Rahman, Azmawani and Senik, Rosmila (2010) New technology adoption at Toolmatch Sdn. Bhd. Asian Journal of Case Research, 3 (1). pp. 43-52. ISSN 1985-4579

Wong, Foong Yee and Mohamed, Zainal Abidin and Chee, Suan Kim (2009) Increasing market share at Genelan Sdn. Bhd. Asian Journal of Case Research, 2 (2). ISSN 1985-4579

Ng, Siew Imm and Lau, Yeng Wai and Ho, Jo Ann (2009) Reciprocity at any cost? Asian Journal of Case Research, 2 (1). pp. 55-68. ISSN 1985-4579

Zawawi, Dahlia and Johari, Juliana (2009) The clock is ticking. Asian Journal of Case Research, 2 (1). pp. 16-27. ISSN 1985-4579

Busu, Ruhana and Mohamed, Zainal Abidin and Tan, H. T. (2008) Foragent export agent. Asian Journal of Case Research, 1 (1). pp. 19-41. ISSN 1985-4579

Teoh, Kenny Guan Cheng and Yee, Choy Leong and Mohamed, Zainal Abidin and Tan, Mei Fatt (2008) GUM industries (1985) Sdn. Bhd.- the Totoya crisis. Asian Journal of Case Research, 1 (1). pp. 43-50. ISSN 1985-4579

Nagappan, Venkateswaran and Sambasivan, Murali (2008) Improving production efficiency at DIGI Camera, Malaysia. Asian Journal of Case Research, 1 (1). pp. 11-18. ISSN 1985-4579

Abu Kasim, Nor Aziah and Abdul Hamid, Mohamed Ali and Wah, L. Y. (2008) Making product decisions in Citra (M) Sdn Bhd. Asian Journal of Case Research, 1 (1). pp. 1-10. ISSN 1985-4579

Wong, Foong Yee and Ibrahim, Yaakob and Hassan, Muhammad Ali (2008) The case of Sinaran Construction Bhd (SCB). Asian Journal of Case Research, 1 (1). pp. 51-60. ISSN 1985-4579