UPM Institutional Repository

GUM industries (1985) Sdn. Bhd.- the Totoya crisis


Teoh, Kenny Guan Cheng and Yee, Choy Leong and Mohamed, Zainal Abidin and Tan, Mei Fatt (2008) GUM industries (1985) Sdn. Bhd.- the Totoya crisis. Asian Journal of Case Research, 1 (1). pp. 43-50. ISSN 1985-4579


This case on strategy presents an opportunity for post-graduate and final year undergraduate students to try their hands at crisis management. It provides critical information on the organization’s internal and external environment and highlights issues that require their immediate attention. To emulate reality, a sense of urgency has been written into the case. This case has a moderate level of difficulty. The case may also be used to teach marketing, especially in terms of value creation along the supply chain, from suppliers to end consumers.

Download File

PDF (Abstract)

Download (490kB)

Additional Metadata

Item Type: Article
Divisions: Faculty of Economics and Management
Graduate School of Management
Publisher: Universiti Putra Malaysia Press
Keywords: GUM industries; Toyota crisis
Depositing User: Yusfauhannum Mohd Yunus
Date Deposited: 25 Nov 2008 15:30
Last Modified: 30 Mar 2016 05:01
URI: http://psasir.upm.edu.my/id/eprint/728
Statistic Details: View Download Statistic

Actions (login required)

View Item View Item