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To fight or fly: Law Brothers auto accessories


Citation

Salleh, Rosli and Law, Ai Ling and Ibrahim, Saadiatul (2014) To fight or fly: Law Brothers auto accessories. Asian Journal of Case Research, 7 (1). pp. 57-71. ISSN 1985-4579

Abstract

This case describes the stiff competition faced by Law Brothers, a pioneer in the car accessories industry. The negative financial result during the past few years had forced the company to struggle for possible solutions. The company had to consider alternative ways to grow the business, diversify or merge with the other players to remain relevant in the industry. This case is suitable for undergraduate and postgraduate courses in strategic management, entrepreneurship and marketing.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Economics and Management
Publisher: Universiti Putra Malaysia Press
Keywords: Auto accessories industry; Competitive strategy; Marketing strategy; Original Equipment Manufacturers (OEM)
Depositing User: Nurul Ainie Mokhtar
Date Deposited: 11 Feb 2016 04:19
Last Modified: 30 Mar 2016 04:58
URI: http://psasir.upm.edu.my/id/eprint/35859
Statistic Details: View Download Statistic

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