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A business opportunity or dilemma?


Lau, Yeng Wai and Ng, Siew Imm (2011) A business opportunity or dilemma? Asian Journal of Case Research, 4 (2). pp. 95-104. ISSN 1985-4579


This case presents an opportunity for students of business degree programs to assess and make cross-country market expansion decisions. The case put forth a scenario where a Small-and-Medium size Enterprise (SME) made a cross-border geographic expansion decision where short-term financial gains took precedence. The importance of cross-country differences particularly in terms of management style and work culture was downplayed. The case has a low-to-moderate level of difficulty and can be used as part of the teaching materials in the International Business Management, Cross-cultural Management, Entrepreneurship, and Organizational Behavior discipline.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Economics and Management
Publisher: Universiti Putra Malaysia Press
Keywords: Cross-country business expansion; Small-and-Medium Size Enterprise (SME)
Depositing User: Nabilah Mustapa
Date Deposited: 27 Jul 2015 04:49
Last Modified: 30 Mar 2016 04:51
URI: http://psasir.upm.edu.my/id/eprint/22819
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