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Kuang Ming Packaging Industries Sdn. Bhd. (KMPI)


Hussin, Siti Rahayu and Hashim, Haslinda and Wong, Yin Siew and Busu, Ruhana (2012) Kuang Ming Packaging Industries Sdn. Bhd. (KMPI). Asian Journal of Case Research, 5 (1). pp. 29-38. ISSN 1985-4579


This case focused on Kuang Ming Packaging Industries Sdn. Bhd (KMPI) a company that produced and provided packaging and labeling materials which was incorporated in 1992. KMPI served domestic and international business buyers with a steady profit and sales. However an urgent request made by one of its main and longtime buyers for a reassessment of their contract had surfaced many weaknesses of the company. If KMPI does not respond to this problem and symptoms, they would risk losing a RM15 million contract from their customers and more importantly in the long run they would risk losing the steady profits and sales. This case requires students to critically analyze and apply the relevant marketing concept and theories in order to help resolve KMPI problem and improve their business operations.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Economics and Management
Publisher: Universiti Putra Malaysia Press
Keywords: Business buyers; Business sellers; Packaging producer; Business to business trading; Customer complaints
Depositing User: Nabilah Mustapa
Date Deposited: 26 Apr 2016 07:21
Last Modified: 26 Apr 2016 07:21
URI: http://psasir.upm.edu.my/id/eprint/42902
Statistic Details: View Download Statistic

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