Items where Author is "Hussin, Siti Rahayu"

Md Sawari, Siti Salwa and Mat Desa, Sıtı Nuur Hamızah and Hussin, Siti Rahayu and Ab Talib, Mohamed Syazwan (2024) Mosque tourism in the digital age: examining Generation Y's virtual reality experiences. Planning Malaysia, 22 (2). pp. 550-559. ISSN 1675-6215

Hashim, Haslinda and Raja Yusof, Raja Nerina and Hussin, Siti Rahayu and Abdullah, Aman Asnida (2023) Customer-driven marketing strategy at Era Fabrique Sdn. Bhd. Asian Journal of Case Research, 12 (2). 45 - 56. ISSN 1985-4579

Raja Yusof, Raja Nerina and Hussin, Siti Rahayu and Hashim, Haslinda and Che Kadir, Che Nurul Khairunnisa and Mustafa, Muhamad Tajudin (2023) Do the Math, please! Asian Journal of Case Research, 12 (2). pp. 57-73. ISSN 1985-4579

Islam, Md. Tariqul and Hussin, Siti Rahayu and Wong, Foong Yee (2023) What drives travellers adoption of online travel reviews? integrating helpfulness with information adoption factors. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 12 (1). pp. 143-161. ISSN 2710–6519

Adedoja, Omoloju Mariam and Hussin, Siti Rahayu and Wong, Foong Yee (2022) Influence of website attributes on consumer’s online purchase intention in Malaysia. International Journal of Academic Research in Business and Social SciencesHuman Resource Management Academic Research Society Knowledge Words Publications, 12 (11). 3019 - 3042. ISSN 2222-6990

Kassim, Salina and Hussin, Siti Rahayu (2022) Towards developing a marketing model for strategic positioning of stingless bee honey farming as a sustainable income for the rural community. Journal of Agribusiness Marketing, 9 (1). 94 - 106. ISSN 2289-5671

Hussin, Siti Haslina and Awang Daud, Awang Ideris and Taibi, Malia and Hussin, Siti Rahayu (2021) Loneliness, coping strategies and perceived social support among students of public universities in Malaysia during the COVID-19 MCO. International Journal of Business and Society, 22 (3). 1402 - 1419. ISSN 1511-6670

Kamarulzaman, Nitty Hirawaty and Khairuddin, Nurul Hasyima and Hashim, Haslinda and Hussin, Siti Rahayu (2021) Measuring market orientation, innovative marketing strategies and performance: evidence from the Malaysian agro-food manufacturers. Journal of Agribusiness in Developing and Emerging Economies, 13 (2). pp. 211-228. ISSN 2044-0839; ESSN: 2044-0847

Liew, Sien Leong and Hussin, Siti Rahayu and Abdullah, Nawal Hanim (2021) Attributes of senior-friendly tourism destinations for current and future senior tourists: an importance-performance analysis approach. SAGE Open, 11 (1). pp. 1-19. ISSN 2158-2440

Ahmad Rizal, Ammar Redza and Md Nordin, Shahrina and Hussin, Siti Haslina and Hussin, Siti Rahayu (2021) Beyond rational choice theory: multifaceted determinants of participation in palm oil sustainable certification amongst smallholders in Malaysia. Frontiers in Sustainable Food Systems, 5. art. no. 638296. pp. 1-9. ISSN 2571-581X

Mohd Radzi, Ras Afirina and Hussin, Siti Rahayu and Ab Rahman, Suhaimi and Abdullah, Zulhamri (2021) A systematic literature review of quantitative research Islamic pilgrimage tourism research era 2000 to 2021. International Journal of Academic Research in Business and Social Sciences, 11 (10). 644 - 658. ISSN 2222-6990

Adamu, Umar Garba and Hussin, Siti Rahayu and Ismail, Noor Azlin (2020) Perceived performance of wood furniture small medium enterprises on innovative marketing strategies in Nigeria. Journal of Postgraduate Current Business Research, 5 (1). pp. 1-15. ISSN 2504 - 8449

Ibrahim, Muhammad Haidhar and Hussin, Siti Rahayu and Hussin, Siti Haslina (2019) Factors influencing Malaysian consumers’ intention to use Quick Response (QR) mobile payment. Jurnal Pengurusan, 57. pp. 22-37. ISSN 0127-2713

Ramlee, Farah Hasyimah and Hussin, Siti Rahayu and Hashim, Haslinda (2018) Critical review of dark tourism: tourists’ perceptions and behaviour. Journal of Tourism, Hospitality and Environment Management, 3 (12). 54 - 63. ISSN 0128-178X

Ahmed Khan, Shamim and Hussin, Siti Rahayu and Abdul Hamid, Abu Bakar (2018) Direction of future research in EWOM: issues of credibility, format and impact. International Journal of Economic Research, 15 (2). 329 - 341. ISSN 0972-9380

Hussin, Siti Rahayu and Mohd Fawzi, Nadiatul Natasha and Hashim, Haslinda (2018) The influence of culture on destination image formation: a critical review. Global Review of Research in Tourism, Hospitality and Leisure Management, 4 (1). 577 - 596. ISSN 2311-3189

Mohd Yusoff, Fara Adura and Raja Yusof, Raja Nerina and Hussin, Siti Rahayu (2015) Halal food supply chain knowledge and purchase intention. International Journal of Economics and Management, 9 (spec. Dec.). pp. 155-172. ISSN 1823-836X

Osman, Fatin Norain and Hussin, Siti Rahayu and Raja Yusof, Raja Nerina and Hashim, Haslinda and Abdul Aziz, Yuhanis and Nezakati, Hossein (2015) Special needs of Muslim family tourists across the family life cycle: stakeholders’ perspectives. Australian Journal of Basic and Applied Sciences, 9 (Special 3). pp. 108-112. ISSN 1991-8178; ESSN: 2309-8414

Hashim, Haslinda and Hussin, Siti Rahayu and Zainal, Nurdiyana Nadihah (2014) Exploring Islamic retailer store attributes from consumers perspectives: an empirical investigation. International Journal of Economics and Management, 8 (S). pp. 117-136. ISSN 1823-836X

Abd Rahman, Azmawani and Hussin, Siti Rahayu and Abdul Latiff, Ahmed Razman (2014) Private hajj package: agency management at Tabung Haji. Asian Journal of Case Research, 7 (3). pp. 1-14. ISSN 1985-4579

Hussin, Siti Rahayu and Abd Rahman, Azmawani and Abdul Latiff, Ahmed Razman (2014) Service quality and technology for performing Hajj. Asian Journal of Case Research, 7 (3). pp. 33-46. ISSN 1985-4579

Hussin, Siti Rahayu and Hashim, Haslinda and Raja Yusof, Raja Nerina and Alias, Nurul Najmi (2013) Relationship between product factors, advertising, and purchase intention of halal cosmetic. Pertanika Journal of Social Sciences & Humanities, 21 (spec. June). pp. 85-100. ISSN 0128-7702; ESSN: 2231-8534

Hussin, Siti Rahayu and Kassim, Salina and Jamal, Nuraien (2013) Credit card holders in Malaysia: customer characteristics and credit card usage. International Journal of Economics and Management, 7 (1). pp. 108-122. ISSN 1823-836X

Hussin, Siti Rahayu and Hashim, Haslinda (2013) Econsave Cash and Carry Sdn Bhd. Asian Journal of Case Research, 6 (spec.). pp. 51-59. ISSN 1985-4579

Hussin, Siti Rahayu and Hashim, Haslinda and Wang, Yaw Siong (2013) Jaya Tuition Centre. Asian Journal of Case Research, 6 (1). pp. 21-34. ISSN 1985-4579

Hashim, Haslinda and Hussin, Siti Rahayu (2013) Losing at the home ground? Asian Journal of Case Research, 6 (spec.). pp. 95-108. ISSN 1985-4579

Hussin, Siti Rahayu and Kassim, Salina (2013) Repayment patterns, financial discipline and consumer profiling: an empirical investigation among credit card users in Malaysia. World Applied Sciences Journal, 23 (Enhancing Emerging..). pp. 12-16. ISSN 1818-4952; ESSN: 1991-6426

Abu Bakar, Abdul Rahim and Hussin, Siti Rahayu (2013) What constitutes an Islamic retailer? Islamic store attributes from the prespectives of Islamic marketing principles. International Journal of Sales, Retailing and Marketing, 2 (1). pp. 74-84. ISSN 2045-810X

Hussin, Siti Rahayu and Hashim, Haslinda and Wong, Yin Siew and Busu, Ruhana (2012) Kuang Ming Packaging Industries Sdn. Bhd. (KMPI). Asian Journal of Case Research, 5 (1). pp. 29-38. ISSN 1985-4579

Abdul Karim, Muhammad Shahrim and Nasouddin, Siti Safrina and Othman, Mohhidin and Mohd Adzahan, Noranizan and Hussin, Siti Rahayu and Shaari, Khozirah (2011) Consumers knowledge and perception towards Melicope ptelefolia (Daun Tenggek Burung): a preliminary qualitative study. International Food Research Journal, 18 (4). pp. 1481-1488. ISSN 1985-4668; ESSN: 2231-7546

Hussin, Siti Rahayu and Wong, Foong Yee and Bojei, Jamil (2010) Essential quality attributes in fresh produce purchase by Malaysian consumers. Journal of Agribusiness Marketing, 3. pp. 1-19. ISSN 1985-3890

Hussin, Siti Rahayu and Tan, Ho Soon and Md. Sidin, Samsinar (2000) Marketing analysis of the higher education service sector in Malaysia: consumer perspective. Pertanika Journal of Social Sciences & Humanities, 8 (1). pp. 1-6. ISSN 0128-7702; ESSN: 2231-8534

Hussin, Siti Rahayu and Hussin, Siti Haslina and Kassim, Salina (2018) Easy read on consumer behaviour. Universiti Putra Malaysia Press, Serdang, Selangor. ISBN 97889673448821

Osman, Fatin Nurul Atiqah and Hashim, Haslinda and Nezakati, Hossein and Hussin, Siti Rahayu and Abdul Aziz, Yuhanis and Raja Yusof, Raja Nerina (2015) A review of family influences on travel decision making. In: Theory and Practice in Hospitality and Tourism Research. CRC Press, Netherlands, pp. 579-582. ISBN 9781138027060; EISBN: 9781315737355

Hussin, Siti Rahayu and Kassim, Salina and Jamal, Nur Aien (2012) Credit card ownership and usage : satisfaction among card holders in Malaysia. In: Research Issues in Management and Marketing. McGraw Hill, Shah Alam, Selangor, pp. 9-16. ISBN 9789675771538

Hussin, Siti Rahayu and Lim, Fang Yau (2012) Hybrid vehicle? Awareness level and purchase intention of Malaysian consumers. In: Contemporary Issues in Management and Marketing. McGraw Hill, Shah Alam, Selangor, pp. 113-125. ISBN 9789675771439

Wong, Foong Yee and Hussin, Siti Rahayu and Bojei, Jamil (2008) Consumer purchasing behaviour of fresh produce in Malaysia. In: Management Research Issues. Universiti Putra Malaysia Press, Serdang, Selangor, pp. 139-147. ISBN 9789673440214

Khairuddin, Nurul Hasyima and Kamarulzaman, Nitty Hirawaty and Hashim, Haslinda and Hussin, Siti Rahayu (2018) Measuring the effectiveness and marketing innovation of agro food processor and manufacturers. In: Joint Symposium of the 8th International Agriculture Congress 2018 and 6th International Symposium for Food & Agriculture 2018 (8th IAC – 6th ISFA 2018), 13-15 Nov. 2018, Auditorium Rashdan Baba, TNCPI Building, Universiti Putra Malaysia. (pp. 74-75).

Kassim, Salina and Hussin, Siti Rahayu and Jamal, NurAien (2012) Customers perception of credit card marketing strategies and its relationship with credit card usage among Malaysians. In: International Conference on Arts, Social Sciences & Technology 2012 , 3-4 Mar. 2012, Penang, Malaysia. (pp. 1-11).