UPM Institutional Repository

Exploring Islamic retailer store attributes from consumers perspectives: an empirical investigation


Hashim, Haslinda and Hussin, Siti Rahayu and Zainal, Nurdiyana Nadihah (2014) Exploring Islamic retailer store attributes from consumers perspectives: an empirical investigation. International Journal of Economics and Management, 8 (S). pp. 117-136. ISSN 1823-836X


Retailers’ interest in using various combinations of store attributes to form an Islamic retail mix and project their image as an Islamic store is significantly increasing. This is due to the fact that scholars and practitioners are aware of the increasing purchasing power and significant size of the Muslim consumer segment. A review of the literature reveals that most studies conceptually and theoretically examined the principles and elements that constitute an Islamic marketing mix or retail mix. The purpose of this study is to empirically examine the stores’ attributes and how they reflect an Islamic retailer from the perspective of Muslim consumers. Data were collected through a self-administered questionnaire consisting of 300 consumers from shopping malls in Kuala Lumpur, Malaysia. Factor analysis indicated various store attributes correlate to reveal four dimensions of an Islamic retailer which are Trustworthy Pricing, Conforming Store Atmosphere, Trustworthy Product and Ethical Promotion.

Download File

Exploring Islamic retailer store attributes from consumers perspectives an empirical investigation.pdf

Download (318kB) | Preview
Official URL or Download Paper: http://econ.upm.edu.my/ijem/vol8noS/bab07.pdf

Additional Metadata

Item Type: Article
Divisions: Faculty of Economics and Management
Publisher: Faculty of Economics and Management, Universiti Putra Malaysia
Keywords: Marketing mix; Retail mix; Islamic retailer; Islamic store attributes
Depositing User: Mohd Hafiz Che Mahasan
Date Deposited: 02 Feb 2016 01:46
Last Modified: 30 Mar 2016 06:42
URI: http://psasir.upm.edu.my/id/eprint/41702
Statistic Details: View Download Statistic

Actions (login required)

View Item View Item