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Hybrid vehicle? Awareness level and purchase intention of Malaysian consumers.


Citation

Hussin, Siti Rahayu and Lim, Fang Yau (2012) Hybrid vehicle? Awareness level and purchase intention of Malaysian consumers. In: Contemporary Issues in Management and Marketing. McGraw Hill, Shah Alam, Selangor, pp. 113-125. ISBN 9789675771439

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Additional Metadata

Item Type: Book Section
Divisions: Faculty of Economics and Management
Publisher: McGraw Hill
Keywords: Hybrid vehicle; Awareness level; Purchase; Consumer; Malaysia.
Depositing User: Nurul Ainie Mokhtar
Date Deposited: 12 Mar 2014 15:33
Last Modified: 12 Mar 2014 15:33
URI: http://psasir.upm.edu.my/id/eprint/26118
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