Citation
Hussin, Siti Rahayu and Wong, Foong Yee and Bojei, Jamil
(2010)
Essential quality attributes in fresh produce purchase by Malaysian consumers.
Journal of Agribusiness Marketing, 3.
pp. 1-19.
ISSN 1985-3890
Abstract
Product attribute is one of the most important criteria in consumers’ purchase decision making. This study examines consumers’ perceptions on the essential quality attributes of fresh produce. For this purpose, 1,562 usable responses were analysed. Findings show that quality product attributes such as absence of defect, absence of blemishes, ripeness, freshness, absence of pesticides, absence of preservatives, nutritional value and cleanliness are consistently rated as important for both fruits and vegetables.
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Official URL or Download Paper: http://www.fama.gov.my/web/pub/volume-3
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Additional Metadata
| Item Type: | Article |
|---|---|
| Divisions: | Faculty of Economics and Management |
| Publisher: | Federal Agricultural Marketing Authority (FAMA) |
| Keywords: | Purchasing behaviour; Fresh produce; Product attributes; Malaysia |
| Depositing User: | Nabilah Mustapa |
| Date Deposited: | 08 Apr 2019 08:52 |
| Last Modified: | 08 Apr 2019 08:52 |
| URI: | http://psasir.upm.edu.my/id/eprint/14555 |
| Statistic Details: | View Download Statistic |
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