Items where Author is "Ali, Mass Hareeza"

Zhang, Decai and Ali, Mass Hareeza (2022) A new belt and road framework method based on the Internet of Things (IoT) for industrial applications. InternatioJournal on Recent and Innovation Trends in Computing and Communication, 10 (11). 152 - 160. ISSN 2321-8169

Muhammad Sapah, Roszaimah and Ali, Mass Hareeza and Ibrahim, Rahinah (2022) Critical factors in Technology Transfer Office (TTO) process that support successful technology transfer within Research Universities (RUs). International Journal of Advanced Research in Education and Society, 4 (3). 42 - 50. ISSN 2682-8138

Qing, Zhang and Abdullah, Abdul Rashid and Choo, Wei Chong and Ali, Mass Hareeza (2022) A study on regional GDP forecasting analysis based on radial basis function neural network with genetic algorithm (RBFNN-GA) for Shandong economy. Computational Intelligence and Neuroscience, 2022. art. no. 8235308. pp. 1-12. ISSN 1687-5265; ESSN: 1687-5273

Yue, Xiaofan and Abdullah, Nawal Hanim and Ali, Mass Hareeza and Raja Yusof, Raja Nerina (2022) The impact of celebrity endorsement on followers’ impulse purchasing. Journal of Promotion Management, 29 (3). pp. 338-358. ISSN 1049-6491; ESSN: 1540-7594

Al-Tayyar, Raed Saud D. and Abdullah, Abdul Rashid and Abd Rahman, Azmawani and Ali, Mass Hareeza (2021) Challenges and obstacles facing SMEs in the adoption of e-commerce in developing countries; A case of Saudi Arabia. Estudios de Economia Aplicada, 39 (4). pp. 1-11. ISSN 1133-3197; ESSN: 1697-5731

Zainal, Nurhafizah and Zawawi, Dahlia and Abdul Aziz, Yuhanis and Ali, Mass Hareeza (2020) Work-family conflict and job performance: moderating effect of social support among employees in Malaysian service sector. International Journal of Business and Society, 21 (1). 79 - 95. ISSN 1511-6670

Saud, Raed and Abdullah, Abdul Rashid and Abd Rahman, Azmawani and Ali, Mass Hareeza (2020) Branding strategies effects in enhancing SMEs performance in Saudi Arabia. International Journal of Psychosocial Rehabilitation, 24 (3). 729 - 741. ISSN 1475-7192

Al-Tayyar and Saud, Raed and Abd Rahman, Azmawani and Ali, Mass Hareeza and Kazaure, Mansur Ahmed (2020) Fostering SMEs innovation performance development in Saudi Arabia considering vision 2030. International Journal of Advanced Science and Technology, 29 (10 spec.). 347 - 356. ISSN 2005-4238; ESSN: 2207-6360

Md., Abdul Bashir and Ali, Mass Hareeza and Lam, Mun Wai and Hossain, Mohammad Imtiaz and Rahaman, Md. Shumonur (2020) Mediating effect of customer perceived value on the relationship between service quality and customer satisfaction of e-banking in Bangladesh. International Journal of Advanced Science and Technology, 29 (8). pp. 5639-5653. ISSN 2005-4238; ESSN: 2207-6360

Jamaluddin, Rahimah and Ali, Mass Hareeza and Abdul Kadir, Suhaida and Kamis, Arasinah (2019) Impact of fashion entrepreneurship programme on entrepreneurial interests, intention and competencies. Journal of Technical Education and Training, 11 (1). pp. 119-128. ISSN 2229-8932

Md Saad, Amrina and Ali, Mass Hareeza and Guza, Garba Mohammed (2018) The influence of human and financial capital on the performance of woman entrepreneurs in micro and small enterprises in state of Perak, Malaysia. Global Journal of Management and Business, 5 (1). 65 - 70. ISSN 0229-8317

Muda, Habsah and Ali, Mass Hareeza and Jusoh, Mazuki (2017) Measuring teaching and learning performance in higher education. International Journal of Education, Psychology and Counseling, 2 (6). 57 - 70. ISSN 0128-164X

Keshavarz, Yousef and Othman, Mohd Shahwahid and Ali, Mass Hareeza and Raja Yusof, Raja Nerina (2015) The effect of process quality and outcome quality on tourist loyalty in the hotel industry. Mediterranean Journal of Social Sciences, 6 (6(S4)). p. 12. ISSN 2039-9340; ESSN: 2039-2117

Keshavarz, Yousef and Ali, Mass Hareeza (2015) The service quality evaluation on tourist loyalty in Malaysian hotels by the mediating role of tourist satisfaction. Mediterranean Journal Of Social Sciences, 6 (3S2). pp. 680-686. ISSN 2039-9340; ESSN: 2039-2117

Keshavarz, Yousef and Ali, Mass Hareeza (2015) The investigation of the hotels service quality effects on tourist on tourist loyalty. AYER, 2. pp. 327-342. ISSN 1134-2277; ESSN: 2255-5838

Abdullah, Nawal Hanim and Hassan, Hamimah and Ali, Mass Hareeza and Abdul Karim, Muhammad Shahrim (2014) Cultural values (power distance) impact on the stakeholders' engagement in organizing the Monsoon Cup international sailing event. Procedia - Social and Behavioral Sciences, 144. pp. 118-126. ISSN 1877-0428

Hassan, Hamimah and Mahat, Norsyafina and Ali, Mass Hareeza and Abdullah, Nawal Hanim and Abdul Karim, Muhammad Shahrim (2014) Sustainability in tourist attractions in Malaysia. Australian Journal of Basic and Applied Sciences, 8 (spec.23). pp. 323-328. ISSN 1991-8178

Ali, Mass Hareeza (2011) An analysis of raining and rewards factors on the reengineering process as implemented in Telcomm. Journal of Human Resource and Adult Learning, 7 (2). pp. 169-174. ISSN 1817-2105

Radam, Alias and Ali, Mass Hareeza and Yong, Siew Leng (2011) Decision-making style of Chinese consumer on clothing. Journal of Global Business Management, 7 (2). pp. 12-19. ISSN 1817-3179

Ali, Mass Hareeza (2010) Customers’ perceptions of the importance of characteristic in service organisations. Journal of Human Resource and Adult Learning, 6 (1). pp. 19-28. ISSN 1817-2105

Ali, Mass Hareeza and Ali, Noor Azman and Radam, Alias (2010) Validating SERVPERF model in government agencies. The Journal of Human Resource and Adult Learning, 6 (1). pp. 84-93. ISSN 1817-2105

Ali, Mass Hareeza (2009) An analyis of internal communication factors influencing the implementation of business process reengineering (BPR) in the bank. The Journal of Human Resource and Adult Learning, 5 (2). pp. 19-28. ISSN 1817-2105

Bashir, Md Abdul and Ali, Mass Hareeza and Jantan, Amer Hamzah and Mohd Noor, Zaleha and Rahman, Md. Sumonur (2018) Investigation of the effective factors of customer satisfaction in e-banking: Bangladesh perspective. In: Perspectives in Entrepreneurship, Marketing and Tourism. Universiti Putra Malaysia Press, Serdang, Selangor, 74 - 88. ISBN 9789673448920

Bashir, Ma and Ali, Mass Hareeza (2015) An integrative model of customer experience in Malaysia e-banking service delivery. In: Global Management Literature. Universiti Putra Malaysia Press, Serdang, Selangor, pp. 1-11. ISBN 9789673445127

Ali, Mass Hareeza Traits and emotional intelligence competency in higher education : literature search. In: Research issues in management and marketing. McGraw-Hill , Shah Alam, Selangor, pp. 123-134. ISBN 9789675771538

Ab Rahman, Suhaimi and Abd Rahman, Azmawani and Ali, Mass Hareeza and Tukimin, Siti Nurhidayaah (2014) Halal awareness among Muslim consumers in East Coast Malaysia (Kelantan). In: Malaysia International Halal Research & Education Conference 2014 (MIHREC 2014), 2-4 Dec. 2014, Marriott Putrajaya Hotel, Malaysia. (p. 275).

Ali, Mass Hareeza Behavioral competencies in higher education : a conceptual framework. In: Terengganu International Business and Economics Conference 2012, 18-20 Oct. 2012, Primula Beach Resort, Trengganu. .

Ali, Mass Hareeza TUBE@IPT perkasa agenda keusahawanan IPT. in Berita Harian, (27 October 2021), p. 12. (Call Number: 2021/10-116)