An empirical study on the dynamic impact of the value co-creation model on business model innovation within a digital-driven business ecosystem

Against the backdrop of widespread penetration of digital technology and continuous promotion of the "Digital China" strategy, the digital driven business ecosystem is increasingly becoming an important support for enterprises to achieve business model innovation. This article focuses on the dynamic impact mechanism of value co creation models on business model innovation in a digital driven environment. It systematically reviews the current research progress at home and abroad, pointing out that existing research mostly stays at a static perspective and lacks research on how value co creation drives the continuous evolution of business models in dynamic ecological interactions. Based on this, this article starts from the perspective of theoretical mechanisms and introduces market competition as a moderating variable to reveal the constraining effect of the external environment on this mechanism. The study proposes that the intensity of value co creation can promote the systematic restructuring of enterprise business models by promoting knowledge integration, resource restructuring, and organizational collaboration. Empowering enterprise digital technology plays a mediating role in this process, significantly enhancing co creation efficiency and innovation capabilities. This study not only expands the theoretical boundaries of business ecosystems and business model innovation but also provides theoretical support and practical reference for enterprises to formulate value co creation and innovation strategies in complex and dynamic digital ecosystems.

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