UPM Institutional Repository

Items where Author is "Abu, Mimi Liana "

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Number of items: 7.

Article

Bojei, Jamil and Abu, Mimi Liana (2014) The underlying dimensions of relationship marketing in the Malaysian mobile service sector. Journal of Relationship Marketing, 13 (3). pp. 169-190. ISSN 1533-2667; ESSN: 1533-2675

Nezakati, Hossein and Abu, Mimi Liana and Toh, Cowan (2011) Exploring hierarchy situation of 4A marketing mix on Malaysia's fast food restaurants. World Applied Sciences Journal, 15 (8). pp. 1157-1167. ISSN 1818-4952; ESSN: 1991-6426

Abu, Mimi Liana and Radam, Alias and Yacob, Mohd Rusli (2010) Consumer perception towards meat safety: confirmatory factor analysis. International Journal of Economics and Management, 4 (2). pp. 305-318. ISSN 1823-836X

Radam, Alias and Abu, Mimi Liana and Abdullah, Amin Mahir (2008) Technical efficiency of small and medium enterprise in Malaysia: a stochastic frontier production model. International Journal of Economics and Management, 2 (2). pp. 395-408. ISSN 1823-836X

Book Section

Bojei, Jamil and Abu, Mimi Liana (2012) Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry. In: Business practices in Malaysia. McGraw-Hill (Malaysia), Shah Alam, Malaysia, pp. 65-86. ISBN 9789675771521

Conference or Workshop Item

Bojei, Jamil and Radam, Alias and Abu, Mimi Liana (2012) The underlying dimensions of relationship marketing in the Malaysian mobile service sector. In: 3rd International Conference on Business and Economic Research (3rd ICBER 2012), 12-13 Mar. 2012, Bandung, Indonesia. (pp. 972-991).

Thesis

Abu, Mimi Liana (2012) Influence of relationship marketing on cross buying in Malaysian mobile service sector. Masters thesis, Universiti Putra Malaysia.

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