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Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry.


Citation

Bojei, Jamil and Abu, Mimi Liana (2012) Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry. In: Business practices in Malaysia. McGraw-Hill (Malaysia), Shah Alam, Malaysia, pp. 65-86. ISBN 9789675771521

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Additional Metadata

Item Type: Book Section
Divisions: Faculty of Economics and Management
Publisher: McGraw-Hill (Malaysia)
Keywords: Mature market; Mobile service industry; Marketing; Malaysia.
Depositing User: Nurul Ainie Mokhtar
Date Deposited: 13 Nov 2013 08:51
Last Modified: 13 Nov 2013 08:51
URI: http://psasir.upm.edu.my/id/eprint/26187
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