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Consumer perception towards meat safety: confirmatory factor analysis


Abu, Mimi Liana and Radam, Alias and Yacob, Mohd Rusli (2010) Consumer perception towards meat safety: confirmatory factor analysis. International Journal of Economics and Management, 4 (2). pp. 305-318. ISSN 1823-836X


This study was conducted to analyze consumers’ perceptions on meat safety. The results indicate that the main determinants of consumer perceptions are government’s safety awareness, campaigns and health conscious. Therefore, from the practical standpoint, it suggests that responsible parties should focus their attention on the development of products that have attributes such as proper packaging, labelling and GMP guaranteed in order to increase positive perception of meat safety among customers.

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Official URL or Download Paper: http://econ.upm.edu.my/ijem/vol4_no2.htm

Additional Metadata

Item Type: Article
Divisions: Faculty of Economics and Management
Faculty of Environmental Studies
Publisher: Faculty of Economics and Management, Universiti Putra Malaysia
Keywords: Food safety; Meat safety; Consumer perception; Confirmatory Factor Analysis (CFA); Structural Equation Model (SEM)
Depositing User: Nabilah Mustapa
Date Deposited: 03 Aug 2015 06:13
Last Modified: 03 Aug 2015 06:13
URI: http://psasir.upm.edu.my/id/eprint/39478
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