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Ibrahim, Saadiatul (2025) Customer Perceptions of User Experience on TikTok E-Commerce: A Qualitative Research. In: Navigating Business Challenges. UPM Press Center, MALAYSIA, pp. 61-74. ISBN 9786297840369

Yee, Wong Foong and Qun, Lim Zhi (2025) Influence of E-Wom via Tiktok on Purchase Intention among Generation Z. In: Navigating Business Challenges. Universiti Putra Malaysia Press, MALAYSIA, pp. 89-105. ISBN 9786297840369

Raja Yusof, Raja Nerina and Abdullah, Meor Rashydan and M, Kobiruzzaman (2025) Influence of emotional intelligence, social inclusion and technology competency on artificial intelligence adoption: mediating role of performance expectancy. In: Navigating Business Challenges. Universiti Putra Malaysia Press, MALAYSIA, pp. 44-60.