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Number of items: 3.
Ibrahim, Saadiatul
(2025)
Customer Perceptions of User Experience on TikTok E-Commerce: A Qualitative Research.
In:
Navigating Business Challenges.
UPM Press Center, MALAYSIA, pp. 61-74.
ISBN 9786297840369
Yee, Wong Foong and Qun, Lim Zhi
(2025)
Influence of E-Wom via Tiktok on Purchase Intention among Generation Z.
In:
Navigating Business Challenges.
Universiti Putra Malaysia Press, MALAYSIA, pp. 89-105.
ISBN 9786297840369
Raja Yusof, Raja Nerina and Abdullah, Meor Rashydan and M, Kobiruzzaman
(2025)
Influence of emotional intelligence, social inclusion and technology competency on artificial intelligence adoption: mediating role of performance expectancy.
In:
Navigating Business Challenges.
Universiti Putra Malaysia Press, MALAYSIA, pp. 44-60.