Browse by Thesis Advisor

A. Jalil, Dzainuddin (1997) Power Corporation Sdn. Bhd. a Case Study. [Project Paper Report]

Ang, Sae Ming (1999) A Case Study on Children Marketing of KFC. [Project Paper Report]

Khoo, Kok Leong (1997) Kimco Metal Sdn. Bhd. a Case Study. [Project Paper Report]

Lim, Yoke Khian (1997) LNI-Adcal Auto Parts Sdn. Bhd. a Case Study. [Project Paper Report]

Padmasiri, K. Don Ranjith (1999) Regent School of Economics a Case Study. [Project Paper Report]

T., Mahendran (1997) Can Calvary Survive? [Project Paper Report]

Ahmad, Norzie Iriani (2001) Consumer complaining behavior : consumers' evaluations on service recovery strategies. Masters thesis, Universiti Putra Malaysia.

Che Wel, Che Aniza (2001) The Impact of Personal, Sociological and Institutional Influences on Relationship Commitment in the Retail Banking Sector. Masters thesis, Universiti Putra Malaysia.

Phang, Ing (2001) The celebrity endorser effects : an examination of source characteristics on brand image building for consumer goods products. Masters thesis, Universiti Putra Malaysia.

Soh, Francis Han Leng (1999) A Case Study on Camberwell Sdn. Bhd. Masters thesis, Universiti Putra Malaysia.

Zainal Abidin, Zarinah (2001) The influence of Malaysian consumers' attitudes and beliefs towards nutrition labels on food choices. Masters thesis, Universiti Putra Malaysia.