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Group by: Creators | Item Type
Number of items: 11.
A
A. Jalil, Dzainuddin
(1997)
Power Corporation Sdn. Bhd. a Case Study.
[Project Paper Report]
Ahmad, Norzie Iriani
(2001)
Consumer complaining behavior : consumers' evaluations on service recovery strategies.
Masters thesis, Universiti Putra Malaysia.
Ang, Sae Ming
(1999)
A Case Study on Children Marketing of KFC.
[Project Paper Report]
C
Che Wel, Che Aniza
(2001)
The Impact of Personal, Sociological and Institutional Influences on Relationship Commitment in the Retail Banking Sector.
Masters thesis, Universiti Putra Malaysia.
K
Khoo, Kok Leong
(1997)
Kimco Metal Sdn. Bhd. a Case Study.
[Project Paper Report]
L
Lim, Yoke Khian
(1997)
LNI-Adcal Auto Parts Sdn. Bhd. a Case Study.
[Project Paper Report]
P
Padmasiri, K. Don Ranjith
(1999)
Regent School of Economics a Case Study.
[Project Paper Report]
Phang, Ing
(2001)
The celebrity endorser effects : an examination of source characteristics on brand image building for consumer goods products.
Masters thesis, Universiti Putra Malaysia.
S
Soh, Francis Han Leng
(1999)
A Case Study on Camberwell Sdn. Bhd.
Masters thesis, Universiti Putra Malaysia.
T
T., Mahendran
(1997)
Can Calvary Survive?
[Project Paper Report]
Z
Zainal Abidin, Zarinah
(2001)
The influence of Malaysian consumers' attitudes and beliefs towards nutrition labels on food choices.
Masters thesis, Universiti Putra Malaysia.