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A Case Study on Camberwell Sdn. Bhd


Soh, Francis Han Leng (1999) A Case Study on Camberwell Sdn. Bhd. [Project Paper Report]


The purpose of this case study is to determine the marketing competitiveness of Camberwell Sendirian Berhad that will give the company a competitive edge. The marketing competitiveness was analyzed using the SWOT analysis, marketing analysis, financial analysis and SPACE MODEL. SWOT analysis was used to determine the overall strengths, weaknesses, opportunities and threats of the company. Marketing analysis was used to determine competitive aspects with respect to product, price, distribution and promotion strategies of the company. Financial analysis was used to ascertain the company situation in terms of debts and profits. SPACE MODEL is to determine the marketing strategy that is going to deploy by the company.

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Additional Metadata

Item Type: Project Paper Report
Subject: Camberwell Sdn. Bhd. - Case studies
Subject: Marketing - Case studies - Malaysia
Call Number: GSM 1999 21
Chairman Supervisor: Dr. Jamil Bojei
Divisions: Graduate School of Management
Depositing User: Nurul Hayatie Hashim
Date Deposited: 30 Sep 2010 06:58
Last Modified: 02 Nov 2012 01:09
URI: http://psasir.upm.edu.my/id/eprint/7912
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