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Number of items: 2.
Article
Gong, Shuhui
(2026)
Choosing your companion: how locus of control shapes responses to AI vs. real pets.
Journal of Retailing and Consumer Services, 90.
art. no. 104702.
pp. 1-13.
ISSN 0969-6989
Thesis
Zainal Abidin, Sazrinee
(2019)
Brand equity and packaging design impact on customer loyalty to kedai rakyat 1 Malaysia products.
Doctoral thesis, Universiti Putra Malaysia.