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Factors affecting consumer ethnocentrism in Malaysia: the role of globalization, marketing imbalance and consumer behaviorurs


Citation

Haron, Sarifah Azizah and Chinedu, Anyanwu Hilary (2025) Factors affecting consumer ethnocentrism in Malaysia: the role of globalization, marketing imbalance and consumer behaviorurs. In: Ethnocentrism and Country of Origin Effect: The Asian Consumers Perspective. Qatar University Press, QATAR, pp. 243-271. ISBN 9789927181320

Abstract

Identifying factors that lead to the perception of Malaysian consumers towards own product and imported products


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Additional Metadata

Item Type: Book Section
Subject: Marketing
Subject: Sociology
Subject: Economics
Divisions: Faculty of Human Ecology
Publisher: Qatar University Press
Keywords: Consumer ethnocentrism; Malaysia; Globalization; Marketing imbalance; Consumer behavior; Product perception; Domestic products; Imported products; Consumer preferences; Cross-cultural marketing
Sustainable Development Goals (SDGs): SDG 8: Decent Work and Economic Growth, SDG 12: Responsible Consumption and Production, SDG 9: Industry, Innovation and Infrastructure
Depositing User: Ms. Nur Aina Ahmad Mustafa
Date Deposited: 04 Aug 2026 04:16
Last Modified: 04 Aug 2026 04:16
URI: http://psasir.upm.edu.my/id/eprint/127619
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