Browse by Subject

Abd Aziz, Fatinah Waries Merican and Jaafar, Nur Aqilah Amalina and Mohamed Hariri, Norazwa and Premananto, Gancar Candra (2025) Packaging that tempts: how design elements drive junk food purchase intentions among Malaysian youth. Journal of Advanced Research in Business and Management Studies, 38 (1). pp. 42-58. ISSN 2462-1935

Gong, Shuhui (2026) Choosing your companion: how locus of control shapes responses to AI vs. real pets. Journal of Retailing and Consumer Services, 90. art. no. 104702. pp. 1-13. ISSN 0969-6989

Gong, Shuhui and Li, Jian and Wang, Guozhen and Li, Yue (2026) How lenient is lenient enough? Return policies for near-expired foods require extra compensation. Journal of Retailing and Consumer Services, 93. art. no. 104880. pp. 1-14. ISSN 0969-6989

Haron, Sarifah Azizah and Chinedu, Anyanwu Hilary (2025) Factors affecting consumer ethnocentrism in Malaysia: the role of globalization, marketing imbalance and consumer behaviorurs. In: Ethnocentrism and Country of Origin Effect: The Asian Consumers Perspective. Qatar University Press, QATAR, pp. 243-271. ISBN 9789927181320

Mohd Shuhaimi, Amarul Arief and Ab Karim, Shahrim and Lee, Eun Kyung and Mohamad, Siti Fatimah and Ungku Zainal Abidin, Ungku Fatimah and Arshad, Mohd Mursyid (2025) Sustainable career growth for the Halal professionals in Malaysia and Australian food industry. Journal of Islamic Marketing, 16 (5). pp. 1328-1348. ISSN 1759-0833; eISSN: 1759-0841

Osman, Syuhaily and Kei, Kong Chee (2025) Dari ‘Like’ kepada membeli: pengaruh pemimpin pendapat terhadap pengguna milenial. In: Kajian Sosial dan Impak Komuniti. Penerbit Universiti Putra Malaysia, MALAYSIA, pp. 129-160. ISBN X

Yu, Hanghang and Kasimon, Diyana Nawar and Kamaruzaman, Nur Atirah and Wang, Xiaobin (2025) The influence of social media platform advertising on consumer choices: the case study of electric vehicle innovations in Malaysia and China. Studies in Media and Communication, 13 (3). pp. 421-431. ISSN 2325-808X; eISSN: 2325-8071

Zainal Abidin, Sazrinee (2019) Brand equity and packaging design impact on customer loyalty to kedai rakyat 1 Malaysia products. Doctoral thesis, Universiti Putra Malaysia.