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Abd Aziz, Fatinah Waries Merican and Jaafar, Nur Aqilah Amalina and Mohamed Hariri, Norazwa and Premananto, Gancar Candra (2025) Packaging that tempts: how design elements drive junk food purchase intentions among Malaysian youth. Journal of Advanced Research in Business and Management Studies, 38 (1). pp. 42-58. ISSN 2462-1935

Gong, Shuhui (2026) Choosing your companion: how locus of control shapes responses to AI vs. real pets. Journal of Retailing and Consumer Services, 90. art. no. 104702. pp. 1-13. ISSN 0969-6989

Mohd Shuhaimi, Amarul Arief and Ab Karim, Shahrim and Lee, Eun Kyung and Mohamad, Siti Fatimah and Ungku Zainal Abidin, Ungku Fatimah and Arshad, Mohd Mursyid (2025) Sustainable career growth for the Halal professionals in Malaysia and Australian food industry. Journal of Islamic Marketing, 16 (5). pp. 1328-1348. ISSN 1759-0833; eISSN: 1759-0841

Yu, Hanghang and Kasimon, Diyana Nawar and Kamaruzaman, Nur Atirah and Wang, Xiaobin (2025) The influence of social media platform advertising on consumer choices: the case study of electric vehicle innovations in Malaysia and China. Studies in Media and Communication, 13 (3). pp. 421-431. ISSN 2325-808X; eISSN: 2325-8071

Zainal Abidin, Sazrinee (2019) Brand equity and packaging design impact on customer loyalty to kedai rakyat 1 Malaysia products. Doctoral thesis, Universiti Putra Malaysia.