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Group by: Creators | Item Type
Jump to: Thesis
Number of items: 5.
Thesis
Liw, Ivy Cheh Chean
(2000)
The relative effectiveness of web advertisement (tested in the Malaysian context).
Masters thesis, Universiti Putra Malaysia.
Mei-Li, Marilyn Teoh
(1999)
A case study on matrix advertising.
Masters thesis, Universiti Putra Malaysia.
Mohd Miharbi, Maldia Syela
(2001)
Brand recall as indication of television advertising effectiveness.
Masters thesis, Universiti Putra Malaysia.
Shamsuddin, Ahmad Sharifuddin
(1999)
Web advertising : the effectiveness of banner ad.
Masters thesis, Universiti Putra Malaysia.
Tan, Su Wei
(2001)
The effectiveness of the contents of print advertisements in inducing recall.
Masters thesis, Universiti Putra Malaysia.