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A case study on matrix advertising


Citation

Mei-Li, Marilyn Teoh (1999) A case study on matrix advertising. Masters thesis, Universiti Putra Malaysia.

Abstract

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Additional Metadata

Item Type: Thesis (Masters)
Subject: Advertising
Call Number: GSM 1999 3
Chairman Supervisor: Professor Dr. Iskandar Abdullah
Divisions: Graduate School of Management
Depositing User: En. Awang Ahmad Faizi Awang Dahlan
Date Deposited: 07 Sep 2020 01:45
Last Modified: 07 Sep 2020 01:45
URI: http://psasir.upm.edu.my/id/eprint/77865
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