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Group by: Creators | Item Type
Number of items: 5.
L
Liw, Ivy Cheh Chean
(2000)
The relative effectiveness of web advertisement (tested in the Malaysian context).
Masters thesis, Universiti Putra Malaysia.
M
Mei-Li, Marilyn Teoh
(1999)
A case study on matrix advertising.
Masters thesis, Universiti Putra Malaysia.
Mohd Miharbi, Maldia Syela
(2001)
Brand recall as indication of television advertising effectiveness.
Masters thesis, Universiti Putra Malaysia.
S
Shamsuddin, Ahmad Sharifuddin
(1999)
Web advertising : the effectiveness of banner ad.
Masters thesis, Universiti Putra Malaysia.
T
Tan, Su Wei
(2001)
The effectiveness of the contents of print advertisements in inducing recall.
Masters thesis, Universiti Putra Malaysia.