Browse by Journal Title

Abdul Latiff, Zul Ariff and Rezai, Golnaz and Mohamed, Zainal Abidin and Ayob, Mohamad Amizi (2016) Food labels' impact assessment on consumer purchasing behavior in Malaysia. Journal of Food Products Marketing, 22 (2). pp. 137-146. ISSN 1045-4446; ESSN: 1540-4102

Abd Latif, Ismail and Mohamed, Zainal Abidin and Sharifuddin, Juwaidah and Abdullah, Amin Mahir and Ismail, Mohd Mansor (2014) A comparative analysis of global Halal certification requirements. Journal of Food Products Marketing, 20 (suppl.1). pp. 85-101. ISSN 1045-4446; ESSN: 1540-4102

Chan, Sook Mun and Mohd Adzahan, Noranizan and Abdul Karim, Muhammad Shahrim and Karim, Roselina and Olusegun, Lasekan and Regenstein, Joe M. (2012) Consumer preferences and perceptions on dealcoholised wine. Journal of Food Products Marketing, 18 (1). pp. 65-77. ISSN 1540-4102

Dordkeshan, Mohammad Javad and Shamsudin, Mad Nasir and Mohamed, Zainalabidin and Radam, Alias (2017) Assessing the impact of rice import quota policy on the Malaysian rice sector. Journal of Food Products Marketing, 23 (8). 890 - 900. ISSN 1045-4446; ESSN: 1540-4102

Hameed, Amna Awad Abdel and Mohamed Arshad, Fatimah and Alias, Emmy Farha (2016) Assessing dynamics of palm oil import demand: the case of six Asian countries. Journal of Food Products Marketing, 22 (8). pp. 949-966. ISSN 1045-4446; ESSN: 1540-4102

Ismail, Mohd Mansor and Yusop, Zulkornain (2014) Competitiveness of the Malaysian food processing industry. Journal of Food Products Marketing, 20 (suppl. 1). pp. 164-178. ISSN 1045-4446

Imran, Siti Nasihah and Kamarulzaman, Nitty Hirawaty and Abd Latif, Ismail and Mohd Nawi, Nolila (2014) Enhancing poultry industry competitiveness: consumer perspective on chicken meat quality based on sensory characteristics. Journal of Food Products Marketing, 20 (suppl.1). pp. 102-121. ISSN 1045-4446; ESSN: 1540-4102

Kamarulzaman, Nitty Hirawaty and Jamal, Kasazlinda and Vijayan, Gowri and Ab. Jalil, Siti Munirah (2014) Will consumers purchase Stevia as a sugar substitute?: an exploratory study on consumer acceptance. Journal of Food Products Marketing, 20 (suppl. 1). pp. 122-139. ISSN 1045-4446; ESSN: 1540-4102

Mohd Nawi, Nolila and Man, Norsida and Mohamad Shukri, Nurul Nabilah Huda and Abdullah, Amin Mahir (2019) Actual purchase behavior of edible bird's nest products in Malaysia using cluster analysis. Journal of Food Products Marketing, 25 (8). pp. 849-860. ISSN 1540-4102; ESSN: 1045-4446

Mohd Nawi, Nolila and Mohd Nasir, Nurul Izati (2014) Consumers’ attitude toward the Food Safety Certificate (FSC) in Malaysia. Journal of Food Products Marketing, 20 (suppl.1). pp. 140-150. ISSN 1045-4446; ESSN: 1540-4102

Md. Said, Muhamad Faiz and Man, Norsida (2014) Evaluation of target area concentration (TAC) programme in Malaysia’s integrated cattle and oil palm farming. Journal of Food Products Marketing, 20 (suppl.1). pp. 151-163. ISSN 1045-4446; ESSN: 1540-4102

Mohamed, Zainal Abidin and Phuah, Kit Teng and Rezai, Golnaz and Sharifuddin, Juwaidah (2014) Malaysian consumers' willingness-to-pay toward eco-labeled food products in Klang Valley. Journal of Food Products Marketing, 20 (suppl.1). pp. 63-74. ISSN 1045-4446; ESSN: 1540-4102

Mohamed, Zainal Abidin and Rezai, Golnaz and Sharifuddin, Juwaidah and Jamil, Siti Hawa (2014) A comparative assessment of consumer and non-consumer preference for beef cuts consumption in Malaysia. Journal of Food Products Marketing, 20 (suppl.1). pp. 49-62. ISSN 1045-4446; ESSN: 1540-4102

Rezai, Golnaz and Sumin, Viduriati and Mohamed, Zainal Abidin and Shamsudin, Mad Nasir and Sharifuddin, Juwaidah (2016) Implementing green practices as sustainable innovation among herbal-based SME entrepreneurs. Journal of Food Products Marketing, 22 (1). pp. 1-18. ISSN 1045-4446; ESSN: 1540-4102

Rezai, Golnaz and Mohamed, Zainal Abidin and Shamsudin, Mad Nasir (2015) Can halal be sustainable? study on Malaysian consumers perspective. Journal of Food Products Marketing, 21 (6). pp. 654-666. ISSN 1045-4446; ESSN: 1540-4102

Rezai, Golnaz and Shamsudin, Mad Nasir and Mohamed, Zainal Abidin and Chong, Sook Ann (2014) Quality-labeled vegetable consumption in Malaysia: factors affecting attitude and purchase intent. Journal of Food Products Marketing, 20 (suppl.1). pp. 1-12. ISSN 1045-4446; ESSN: 1540-4102

Rezai, Golnaz and Phuah, Kit Teng and Mohamed, Zainal Abidin and Shamsudin, Mad Nasir (2014) Structural equation modeling of consumer purchase intention toward synthetic functional foods. Journal of Food Products Marketing, 20 (suppl. 1). pp. 13-34. ISSN 1045-4446; ESSN: 1540-4102

Sharifuddin, Juwaidah and Ramalingam, Leelanayagi and Mohamed, Zainal Abidin and Rezai, Golnaz (2014) Factors affecting intention to purchase edible bird’s nest products: the case of Malaysian consumers. Journal of Food Products Marketing, 20 (suppl.1). pp. 75-84. ISSN 1045-4446; ESSN: 1540-4102

Shamsudin, Mad Nasir and Rezai, Golnaz and Phuah, Kit Teng (2014) Public attitude toward urban agriculture in Malaysia: study on values and knowledge in Klang Valley. Journal of Food Products Marketing, 20 (suppl. 1). pp. 35-48. ISSN 1045-4446; ESSN: 1540-4102

Terano, Rika and Mohamed, Zainalabidin and Rezai, Golnaz and Hanum, Zakiah (2016) Preference for locally grown or imported fruit among the millennial generation in Johor, Malaysia. Journal of Food Products Marketing, 22 (8). pp. 891-904. ISSN 1045-4446; ESSN: 1540-4102

Terano, Rika and Yahya, Rafidah and Mohamed, Zainal Abidin and Saimin, Sahbani (2014) Consumers shopping preferences for retail format choice between modern and traditional retails in Malaysia. Journal of Food Products Marketing, 20 (suppl.1). pp. 179-192. ISSN 1045-4446; ESSN: 1540-4102

Tey, Yeong Sheng and Shamsudin, Mad Nasir and Mohamed, Zainal Abidin and Abdullah, Amin Mahir and Radam, Alias (2010) Demand analysis of meat in Malaysia. Journal of Food Products Marketing, 16 (2). pp. 199-211. ISSN 1045-4446; ESSN: 1540-4102

Wong, Kelly Kai Seng and Shamsudin, Mad Nasir and Mohamed, Zainal Abidin and Sharifuddin, Juwaidah (2014) Effects of export duty structure on the performance of the Malaysian palm oil industry. Journal of Food Products Marketing, 20 (suppl.1). pp. 193-221. ISSN 1045-4446; ESSN: 1540-4102