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Consumer preferences and perceptions on dealcoholised wine.


Chan, Sook Mun and Mohd Adzahan, Noranizan and Abdul Karim, Muhammad Shahrim and Karim, Roselina and Olusegun, Lasekan and Regenstein, Joe M. (2012) Consumer preferences and perceptions on dealcoholised wine. Journal of Food Products Marketing, 18 (1). pp. 65-77. ISSN 1540-4102


The article analyses Malaysian consumer attitudes toward dealcoholised wine and whether its religious regulation status affects a consumer's perception of the product. A closed-end questionnaire was used to ascertain the consumer's knowledge and awareness, attitudes, potential behaviours and general opinions about dealcoholised wine. Two hundred respondents were interviewed and results showed that 20% of the respondents knew about dealcoholised wine but only 9% consumed it. Most respondents (81%) perceived dealcoholised wine as not halal, hence the low consumption level. Despite a strong belief that dealcoholised wine has health benefits, consumers' culture of mild to no alcohol drinking contributed to its low preference.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Food Science and Technology
DOI Number: https://doi.org/10.1080/10454446.2012.627292
Publisher: Taylor & Francis
Keywords: Consumer preference; Dealcoholised wine; Halal; Non-alcoholic beverages; Consumer perception.
Depositing User: Nur Farahin Ramli
Date Deposited: 17 Oct 2013 07:32
Last Modified: 02 Oct 2015 01:09
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1080/10454446.2012.627292
URI: http://psasir.upm.edu.my/id/eprint/24154
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