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Consumers’ attitude toward the Food Safety Certificate (FSC) in Malaysia


Mohd Nawi, Nolila and Mohd Nasir, Nurul Izati (2014) Consumers’ attitude toward the Food Safety Certificate (FSC) in Malaysia. Journal of Food Products Marketing, 20 (suppl.1). pp. 140-150. ISSN 1045-4446; ESSN: 1540-4102


Consumers are becoming selective in food purchasing due to concerns over food safety. Cleanliness, safety, and nutrition are among the desirable food characteristics sorted out by consumers. The Food Safety Certificate (FSC) has been found to be detrimental to the increase in the level of consumer confidence on the safety of food products available in markets. This study investigates consumers’ attitude toward FSC while purchasing food products in Malaysia. The data collected from 350 respondents through a face-to-face survey were analyzed using descriptive and factor analysis methods. The results of the study indicated that the majority of consumers are aware of the FSC function and existence in food products. Factor analysis identified brand, trust, health consciousness, and environmental consciousness as factors associated by consumers with FSC. The results indicate that FSC not only ensures consumer trust on food safety but also helps producers in operation streamlining and quality management.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Agriculture
DOI Number: https://doi.org/10.1080/10454446.2014.921879
Publisher: Routledge
Notes: Special issue: Current Food Chain Trends in Malaysia
Keywords: Food safety certificate; Attitude; Purchasing; Factor analysis; Malaysia
Depositing User: Nabilah Mustapa
Date Deposited: 12 Jan 2016 03:09
Last Modified: 12 Jan 2016 03:09
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1080/10454446.2014.921879
URI: http://psasir.upm.edu.my/id/eprint/36895
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