Items where Author is "Mohd Sharif, Siti Nurhayati Khairatun"

Mohd Sharif, Siti Nurhayati Khairatun (2021) Spicy business of Saudagar Rasa and its heritage gourmet. IIUM Journal of Case Study in Management, 12 (1). 19 - 27. ISSN 2810-2327; ESSN: 2710-7175

Ahmad, Nur Nisaa and Mohd Sharif, Siti Nurhayati Khairatun (2021) Exploring fraudulent honey cases from readily available food fraud databases. Global Journal of Business and Social Science Review, 9 (2). 99 - 113. ISSN 2180-0421; ESSN: 2289-8506

Ahmad, Nur Nisaa and Mohd Sharif, Siti Nurhayati Khairatun and Ungku Zainal Abidin, Ungku Fatimah (2021) Factors influencing intention to purchase fraudulent honey among Malaysian consumers. International Journal of Academic Research in Business and Social Sciences, 11 (4). 134 - 149. ISSN 2222-6990

Hasni, Muhamad Zulfikri and Ab Karim, Shahrim and Arshad, Mohd Mursyid and Abdullah, Haslinda and Mohd Sharif, Siti Nurhayati Khairatun (2020) Dimensions and perspectives of objectivist, constructivist, and postmodernist approaches on Malay food authenticity. Journal of Tourism, Hospitality, and Culinary Arts, 12 (2). 59 - 75. ISSN 1985-8914; ESSN: 2590-3837

Mohd Sharif, Siti Nurhayati Khairatun (2020) International culinary influence on street food: an observatory study. Journal of Sustainable Tourism and Entrepreneurship, 1 (3). 179 - 193. ISSN 2714-6480