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International culinary influence on street food: an observatory study


Mohd Sharif, Siti Nurhayati Khairatun (2020) International culinary influence on street food: an observatory study. Journal of Sustainable Tourism and Entrepreneurship, 1 (3). 179 - 193. ISSN 2714-6480


Purpose: This paper presents a street food profiling of one of the most popular tourist attractions in Melaka, Jonker Street. The main objective of this study is to develop a street food profile of Jonker Street in determining whether local or international culinary influence represents the food sold there.Research methodology: An on-site observation was conducted to investigate the types of food sold and the range of prices offered. A descriptive analysis was completed to characterize street food. Results: The findings indicated that most of the food sold here represents international and trendy flavor rather than local. Limitations: This study was self-funded and conducted on the Jonker Street location only. Due to that, no generalization can be derived from the data. Contribution: This study also provides a baseline reference for the tourism players in outlining strategies toward sustainable tourism relating to local culinary offerings.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Food Science and Technology
DOI Number: https://doi.org/10.35912/joste.v1i3.304
Publisher: Goodwood Publishing
Keywords: Culinary tourism; Street food; Observatory study
Depositing User: Ms. Nuraida Ibrahim
Date Deposited: 19 Aug 2021 09:35
Last Modified: 19 Aug 2021 09:35
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.35912/joste.v1i3.304
URI: http://psasir.upm.edu.my/id/eprint/89429
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