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Spicy business of Saudagar Rasa and its heritage gourmet


Mohd Sharif, Siti Nurhayati Khairatun (2021) Spicy business of Saudagar Rasa and its heritage gourmet. IIUM Journal of Case Study in Management, 12 (1). 19 - 27. ISSN 2810-2327; ESSN: 2710-7175


This case study presents a food manufacturer, Noraz Berkat Trading (NBT), one of the food manufacturing SMEs in Malaysia which is involved in producing spice-based premixes and seasonings of authentic Malaysian heritage cuisines. A development life cycle and SWOT analysis are the focal points illustrating the survival of NBT in the food manufacturing industry. Primary data were obtained from a series of interview sessions with the founder of the company and secondary data was generated from social media platforms and websites. Upon completion of learning the case study, the students should be able to identify the phases of the development life cycle in SME business and to explain the strengths, weaknesses, opportunities, and threats encountered by the SME.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Food Science and Technology
Publisher: I I U M Press
Keywords: Development life cycle; Food manufacturing; Food safety certifications; Small and medium-sized enterprises; SWOT matrix
Depositing User: Ms. Che Wa Zakaria
Date Deposited: 03 Feb 2023 08:30
Last Modified: 03 Feb 2023 08:30
URI: http://psasir.upm.edu.my/id/eprint/95133
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