Items where Author is "Lin, Qiaoling"

Lin, Qiaoling and Ng, Siew Imm and Kamal Bash, Norazlyn Binti and Cheah, Jun Hwa (2026) Investigating determinants of Gen-Y consumers’ purchase intention on short-form video app TikTok from ELM and S-O-R perspectives. Journal of Internet Commerce. ISSN 1533-2861; eISSN: 1533-287X (In Press)

Lin, Qiaoling and Ng, Siew Imm and Kamal Basha, Norazlyn and Luo, Xi and Li, Yingxia (2024) Impact of virtual influencers on customer engagement of Generation Z consumers: a presence perspective. Young Consumers, 25 (6). pp. 851-868. ISSN 1747-3616; eISSN: 1758-7212