Items where Author is "Lin, Qiaoling"
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Number of items: 3.
Lin, Qiaoling and Ng, Siew Imm and Kamal Bash, Norazlyn Binti and Cheah, Jun Hwa
(2026)
Investigating determinants of Gen-Y consumers’ purchase intention on short-form video app TikTok from ELM and S-O-R perspectives.
Journal of Internet Commerce.
ISSN 1533-2861; eISSN: 1533-287X
(In Press)
Lin, Qiaoling
(2024)
Gen-y consumers' purchase intention on video sharing platform based on trust and need for touch in China.
Doctoral thesis, Universiti Putra Malaysia.
Lin, Qiaoling and Ng, Siew Imm and Kamal Basha, Norazlyn and Luo, Xi and Li, Yingxia
(2024)
Impact of virtual influencers on customer engagement of Generation Z consumers: a presence perspective.
Young Consumers, 25 (6).
pp. 851-868.
ISSN 1747-3616; eISSN: 1758-7212