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Abd Rahman, Azmawani and Ng, Siew Imm and Pei , Shih Wong (2012) Measuring the satisfaction level of international students towards Malaysian public universities. In: Research Issues in Management and Marketing. McGraw-Hill, Shah Alam, Selangor, pp. 81-97. ISBN 9789675771538

Hussin, Siti Rahayu and Kassim, Salina and Jamal, Nur Aien (2012) Credit card ownership and usage : satisfaction among card holders in Malaysia. In: Research Issues in Management and Marketing. McGraw Hill, Shah Alam, Selangor, pp. 9-16. ISBN 9789675771538

Hashim, Haslinda and Woodruffe-Burton, Helen (2012) Revisiting the concept of lifestyle: implications for future research. In: Research Issues in Management and Marketing. McGraw Hill, Shah Alam, pp. 16-29. ISBN 9789675771538

Ho, Jo Ann and Ma'amor, Hairunnisa (2012) The effects of ethical climate on job satisfaction and organizational commitment among manufacturing employees in Kluang. In: Research Issues in Management and Marketing. McGraw Hill, Shah Alam, Selangor. ISBN 9789675771538

Kamarohim, Norazlina and Othman, Manisah (2012) A review of the relationship between brand image, satisfaction and loyalty. In: Research Issues in Management and Marketing. McGraw-Hill (Malaysia), Shah Alam, Selangor. ISBN 9789675771538

Ng, Siew Imm and Abd Rahman, Azmawani and Kean, On Chor (2012) Acceptance of genetically modified food among consumers in Klang Valley. In: Research Issues in Management and Marketing. McGraw-Hill, Shah Alam, Selangor, pp. 29-46. ISBN 9789675771538

Othman, Mohd Shahwahid and Mohd Shahwahid, Mohd Ihsan and Mohd Shahwahid, Farah and Mohd Noor, Mohd Iqbal (2012) Critical success factors for an effective community-based eco-tourism project in Malaysia. In: Research Issues in Management and Marketing. McGraw-Hill (Malaysia), Shah Alam, Selangor. ISBN 9789675771538

Wong, Foong Yee (2012) Consumer-based brand equity of apparel brands as perceived by young consumers. In: Research Issues in Management and Marketing. McGraw-Hill (Malaysia), Shah Alam, Selangor, p. 14. ISBN 9789675771538

Zawawi, Dahlia and Rajoo, Somabalan (2012) The link between emotional intelligence and innovation : is it a myth?. In: Research Issues in Management and Marketing. McGraw Hill, Shah Alam, Selangor, pp. 111-123. ISBN 9789675771538