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A review of the relationship between brand image, satisfaction and loyalty.


Citation

Kamarohim, Norazlina and Othman, Manisah (2012) A review of the relationship between brand image, satisfaction and loyalty. In: Research Issues in Management and Marketing. McGraw-Hill (Malaysia), Shah Alam, Selangor. ISBN 9789675771538

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Additional Metadata

Item Type: Book Section
Divisions: Faculty of Economics and Management
Publisher: McGraw-Hill (Malaysia)
Keywords: Brand image; Brand satisfaction; Brand loyalty.
Depositing User: Nurul Ainie Mokhtar
Date Deposited: 14 Nov 2013 10:22
Last Modified: 25 Oct 2014 12:16
URI: http://psasir.upm.edu.my/id/eprint/26175
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