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A
Abd Rahman, Azmawani and Sidek, Shafie and Chan, Hua Chien
(2013)
Assessing the service and food quality of fast food franchise outlets operating in Malaysia.
In:
Marketing Towards Delivering: Consumer Value.
McGraw Hill, Shah Alam, Selangor.
ISBN 9789675771903
W
Wong, Foong Yee and Lim, Ying San
(2013)
Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y.
In:
Marketing Towards Delivering: Consumer Value.
McGraw Hill, Shah Alam, Selangor, pp. 74-90.
ISBN 9789675771903