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Number of items: 2.

A

Abd Rahman, Azmawani and Sidek, Shafie and Chan, Hua Chien (2013) Assessing the service and food quality of fast food franchise outlets operating in Malaysia. In: Marketing Towards Delivering: Consumer Value. McGraw Hill, Shah Alam, Selangor. ISBN 9789675771903

W

Wong, Foong Yee and Lim, Ying San (2013) Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y. In: Marketing Towards Delivering: Consumer Value. McGraw Hill, Shah Alam, Selangor, pp. 74-90. ISBN 9789675771903

This list was generated on Mon May 20 03:30:03 2024 +08.