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Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y


Citation

Wong, Foong Yee and Lim, Ying San (2013) Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y. In: Marketing Towards Delivering: Consumer Value. McGraw Hill, Shah Alam, Selangor, pp. 74-90. ISBN 9789675771903

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Additional Metadata

Item Type: Book Section
Divisions: Faculty of Economics and Management
Publisher: McGraw Hill
Keywords: Online consumer; Online consumer characteristics; Web-based banner; Web-based advertisement; Generation Y
Depositing User: Nurul Ainie Mokhtar
Date Deposited: 17 Oct 2014 12:15
Last Modified: 30 Mar 2016 15:00
URI: http://psasir.upm.edu.my/id/eprint/31139
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