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Assessing the service and food quality of fast food franchise outlets operating in Malaysia


Citation

Abd Rahman, Azmawani and Sidek, Shafie and Chan, Hua Chien (2013) Assessing the service and food quality of fast food franchise outlets operating in Malaysia. In: Marketing Towards Delivering: Consumer Value. McGraw Hill, Shah Alam, Selangor. ISBN 9789675771903

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Additional Metadata

Item Type: Book Section
Divisions: Faculty of Economics and Management
Publisher: McGraw Hill
Keywords: Fast food franchise outlets; Fast food service; Food quality; Franchise; Malaysia
Depositing User: Nurul Ainie Mokhtar
Date Deposited: 04 Nov 2014 06:22
Last Modified: 30 Mar 2016 06:41
URI: http://psasir.upm.edu.my/id/eprint/31132
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