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Abdul Hadi, Ahmad Hanis Izani and Shamsudin, Mad Nasir and Radam, Alias and Selamat, Jinap (2012) Consumers' demand and willingness to pay for fruits attributes in Malaysia: a conjoint analysis approach. In: Agricultural Marketing Issues of Selected Commodities. Universiti Putra Malaysia Press, Serdang, Selangor, pp. 299-320. ISBN 9789673443253

Abdul Rahim, Khalid and Rosli, Anita (2012) Pepper marketing in Malaysia. In: Agricultural Marketing Issues of Selected Commodities. Universiti Putra Malaysia Press, Serdang, Selangor, pp. 101-118. ISBN 9789673443253

Abdullah, Amin Mahir and Mohamed Arshad, Fatimah and Ismail, Mohd Mansor and Mohamed, Zainal Abidin and Abd. Latif, Ismail (2012) Practices in the fresh fruit and vegetables supply chain in Malaysia. In: Agricultural Marketing Issues of Selected Commodities. Universiti Putra Malaysia Press, Serdang, Selangor, pp. 61-91. ISBN 9789675026140

Ismail, Mohd Mansor (2012) Honey marketing in Malaysia. In: Agricultural Marketing Issues of Selected Commodities. Universiti Putra Malaysia Press, Serdang, Selangor, pp. 136-152. ISBN 9789673443253

Mohamed Arshad, Fatimah (2012) Consumer attitude towards marketing of fresh produce at the hypermarkets. In: Agricultural Marketing Issues of Selected Commodities. Universiti Putra Malaysia Press, Serdang, Selangor, pp. 246-279. ISBN 9789673443253

Mohamed Arshad, Fatimah and Abdel Hameed, Amna Awad and Idris, Nurjihan (2012) Fruits and vegetables : price and marketing margin analysis. In: Agricultural Marketing Issues of Selected Commodities. University Putra Malaysia Press, Serdang, Selangor, pp. 232-298. ISBN 9789673443253

Mohamed Arshad, Fatimah and Idris, Nurjihan (2012) Some perspectives on the marketing practices for fruits and vegetables of the large scale retailers in Malaysia. In: Agricultural Marketing Issues of Selected Commodities. Universiti Putra Malaysia Press, Serdang, Selangor, pp. 230-245. ISBN 9789673443253

Mohamed Arshad, Fatimah and Kaur, Bisant (2012) The poultry industry in Malaysia. In: Agricultural Marketing Issues of Selected Commodities. Universiti Putra Malaysia Press, Serdang, Selangor, pp. 119-135. ISBN 9789673443253