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Consumers' demand and willingness to pay for fruits attributes in Malaysia: a conjoint analysis approach


Citation

Abdul Hadi, Ahmad Hanis Izani and Shamsudin, Mad Nasir and Radam, Alias and Selamat, Jinap (2012) Consumers' demand and willingness to pay for fruits attributes in Malaysia: a conjoint analysis approach. In: Agricultural Marketing Issues of Selected Commodities. Universiti Putra Malaysia Press, Serdang, Selangor, pp. 299-320. ISBN 9789673443253

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Additional Metadata

Item Type: Book Section
Divisions: Faculty of Agriculture
Publisher: Universiti Putra Malaysia Press
Keywords: Consumer demand; Fruit attribute; Fruit; Malaysia
Depositing User: Nurul Ainie Mokhtar
Date Deposited: 01 Apr 2014 06:44
Last Modified: 17 Oct 2016 00:54
URI: http://psasir.upm.edu.my/id/eprint/26071
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