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Consumer attitude towards marketing of fresh produce at the hypermarkets.


Citation

Mohamed Arshad, Fatimah (2012) Consumer attitude towards marketing of fresh produce at the hypermarkets. In: Agricultural Marketing Issues of Selected Commodities. Universiti Putra Malaysia Press, Serdang, Selangor, pp. 246-279. ISBN 9789673443253

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Additional Metadata

Item Type: Book Section
Divisions: Faculty of Economics and Management
Publisher: Universiti Putra Malaysia Press
Keywords: Consumer attitude; Fresh produce; Hypermarkets; Marketing.
Depositing User: Nurul Ainie Mokhtar
Date Deposited: 12 Dec 2013 09:17
Last Modified: 15 Sep 2014 12:39
URI: http://psasir.upm.edu.my/id/eprint/26171
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