Browse by Subject
 | Up a level |
Group by: Creators | Item Type
Number of items: 4.
C
Chong, Justin
(2000)
Brand loyalty on sport shoes purchase : a Malaysian perspective.
Masters thesis, Universiti Putra Malaysia.
M
Mohammadi, Alireza
(2019)
Intervening role of loyalty reward programs and E-word-of-mouth on smartphone brand loyalty in Malaysia.
Doctoral thesis, Universiti Putra Malaysia.
N
Nikhashemi, Seyed Rajab
(2015)
Role of brand personality and consumer brand identification on hypermarket brand evaluation and loyalty development among Malaysian customers.
PhD thesis, Universiti Putra Malaysia.
W
Wong, Philip Pong Weng
(2014)
Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia.
PhD thesis, Universiti Putra Malaysia.