Browse by Journal Title
 | Up a level |
Jump to: Article
Number of items: 1.
Article
Hong, Kay Tze and Siew, Imm Ng and Raja Yusof, Raja Nerina and Kaliappan, Shivee Ranjanee
(2019)
Increasing consumers’ hypermarket visit intention through cause-related marketing: a perspective from the theory of planned behaviour.
Review of Business Management, 21 (3).
pp. 435-463.
ISSN 1806-4892; ESSN: 1983-0807