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Hong, Kay Tze and Siew, Imm Ng and Raja Yusof, Raja Nerina and Kaliappan, Shivee Ranjanee
(2019)
Increasing consumers’ hypermarket visit intention through cause-related marketing: a perspective from the theory of planned behaviour.
Review of Business Management, 21 (3).
pp. 435-463.
ISSN 1806-4892; ESSN: 1983-0807