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Chan, Tak Jie and Mu, Yu and Raji, Ridwan Adetunji and Sook, Fern Yeo and Mohamad Noor, Salehhuddin Sharipudin (2024) Brand equity and credibility sustaining FMCG purchase decisions through the enduring COVID-19 turbulence in Malaysia. Journal of Logistics, Informatics and Service Science, 11 (5). pp. 209-227. ISSN 2409-2665

Hua, Xiangzhou and Mohd Hasan, Nurul Ain and De Costa, Feroz (2024) Leveraging electronic word-of-mouth to enhance mobile app consumer satisfaction: the mediating role of brand awareness. Journal of Logistics, Informatics and Service Science, 11 (2). pp. 184-201. ISSN 2409-2665