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Lin, Qiaoling and Ng, Siew Imm and Kamal Bash, Norazlyn Binti and Cheah, Jun Hwa
(2026)
Investigating determinants of Gen-Y consumers’ purchase intention on short-form video app TikTok from ELM and S-O-R perspectives.
Journal of Internet Commerce.
ISSN 1533-2861; eISSN: 1533-287X
(In Press)