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Article
Cham, Tat Huei and Cheah, Jun Hwa and Aw, Eugene Cheng Xi and Ting, Hiram and Cheng, Boon Liat and Lim, Xin Jean and Huang, Hui Ling
(2026)
Break the barrier: why marketing managers resist blockchain in the sharing economy?
Journal of Business-to-Business Marketing.
pp. 1-24.
ISSN 1051-712X; eISSN: 1547-0628
(In Press)