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Cham, Tat Huei and Cheah, Jun Hwa and Aw, Eugene Cheng Xi and Ting, Hiram and Cheng, Boon Liat and Lim, Xin Jean and Huang, Hui Ling
(2026)
Break the barrier: why marketing managers resist blockchain in the sharing economy?
Journal of Business-to-Business Marketing.
pp. 1-24.
ISSN 1051-712X; eISSN: 1547-0628
(In Press)