Browse by Journal
Number of items: 2.
Mohamed Kassim, Kamsol and Bahari, Anuar and Kassim, Norizah and Nik Abdul Rashid, Nik Ramli and Jusoff, Kamaruzaman (2009) Retaining Customers through Relationship Marketing in an Islamic Financial Institution in Malaysia. International Journal of Marketing Studies, 1 (1). pp. 66-71. ISSN 1918-719X
Osman, Syuhaily and Chan, Benjamin Yin Fah and Yeoh, Sok Foon (2011) Simulation of sales promotions towards buying behavior among university students. International Journal of Marketing Studies, 3 (3). pp. 78-88. ISSN 1918-719X; ESSN: 1918-7203