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Laisak, Adler Hilary and Rosli, Anita and Sa’adi, Nurzalikha (2021) The effect of service quality on customers' satisfaction of inter-district public bus companies in the Central Region of Sarawak, Malaysia. International Journal of Marketing Studies, 13 (2). 53 - 67. ISSN 1918-719X; ESSN: 1918-7203

Chinedu, Anyanwu Hilary and Haron, Sharifah Azizah and Osman, Syuhaily (2017) Predictors of complain behaviour among mobile telecommunication network consumers. International Journal of Marketing Studies, 9 (1). 119 - 128. ISSN 1918-719X; ESSN: 1918-7203

Osman, Syuhaily and Chan, Benjamin Yin Fah and Yeoh, Sok Foon (2011) Simulation of sales promotions towards buying behavior among university students. International Journal of Marketing Studies, 3 (3). pp. 78-88. ISSN 1918-719X; ESSN: 1918-7203

Radam, Alias and Yacob, Mohd Rusli and Than, Siew Bee and Selamat, Jinap (2010) Consumers' perceptions, attitudes and willingness to pay towards food products with "No Added MSG" labeling. International Journal of Marketing Studies, 2 (1). pp. 65-77. ISSN 1918-719X; ESSN: 1918-7203

Mohamed Kassim, Kamsol and Bahari, Anuar and Kassim, Norizah and Nik Abdul Rashid, Nik Ramli and Jusoff, Kamaruzaman (2009) Retaining Customers through Relationship Marketing in an Islamic Financial Institution in Malaysia. International Journal of Marketing Studies, 1 (1). pp. 66-71. ISSN 1918-719X